VALUE BETTING

Value betting means that you believe that a particular team or a player will perform better than the odds they have been set from the bookmakers. It doesn’t mean betting on the outsider, but rather betting contrary to the predictions of the bookmakers.

Bookmakers are not always right 100% of the time and often set their odds by estimating latest performance of the team and it’s scores, public opinion and statistic probabilities.

Sometimes they do not count that a team which has not made a good performance until now will make a comeback effort. This is the occasion that you can predict exactly when this team will make the good performance, will win contrary to bookies predictions and odds and you will reduce your returns.

There are some teams like Juventus, Manchester City and Liverpool for example, that are worldwide known because of their continuously winnings, the competitions and cups have won and their good performance. 

For all these reasons they have a lot of fans that support them and follow them where they play. Also, because of the huge amount of their fans the owners of these teams have invested a lot of money to obtain the best players. As such, they are instinctively expected to win. But if a bookie offers odds of 10/1 (11.0 in decimal) against the Liverpool losing but you’re convinced they’re in for a defeat, you place your bet accordingly – aka value betting.

The best step to success is to try to learn as much as you can about the team or player you are betting for or against. The suggested time to start is at the begging of the season. You should see the performance of the teams or players at both official and friendly games, the condition of the players which means if they are totally prepared, if they have suffered from any injuries, if they are playing their last season in this team and then they will get retired or expires their contract or moving to new team. Considering all these issues, you should try to figure out hen a particular team or player  may peak.